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RON | 戎在安

Ron is an ambidextrous creative professional whose career spans copywriting, graphic design, idea development, and strategic insight — driven by a deep belief in the power of creativity to move culture. Since joining TBWA in 2018, he has worked across diverse categories and delivered campaigns that reflect both craft and curiosity, analysis and imagination.

His creative vision has been recognized on some of the world’s most respected stages, collecting honors at Cannes Lions, D&AD, One Show, Spikes Asia, LIA, Clio, AdFest, Effie, and New York Festivals. Highlights include BMW “The X2 Sanyuanli,” “Translating Joy,” and “Project Jupiter,” adidas “Yoga Village,” and the Yangzhou “Qiao Bei Musical Suite” — projects that demonstrate how bold, culturally sharp ideas can resonate globally.

What defines Ron is not only his record of awards, but a voice shaped by language, aesthetics, and cultural acuity. His writing carries both precision and elegance, allowing ideas to unfold with clarity yet linger with resonance. Guided by a distinctive sensibility and a sharp eye for the undercurrents of youth culture, he transforms the overlooked details of everyday life into work that feels at once intimate and elevated. Deeply fluent in the codes of luxury, Ron also acts as a trusted creative consultant, helping brands articulate narratives that balance sophistication with cultural relevance.

 
 
 
 

EMPLOYMENT

2018.11 - NOW

Shanghai

TBWA, Creative Director

adidas / BMW / MINI / oppo / UNIQLO / Fotile / COS / JD.com / Hilton

2017.12 - 2018.11

Shanghai

Jung von Matt, Senior Copywriter

Mont Blanc / Mercedes-Benz / Vita-soy

2015.07 - 2017.11

Shanghai

Saatchi & Saatchi, Senior Copywriter

Häagen-Dazs / LIUYUEXIAN / Wechat / HSBC / Sands Resorts / HKRI TaiKoo Hui / Voltaren / Lamisil / Porsche / Shanghai Volkswagen / Vivo / Ray-ban

 
 
 

APPRENTICESHIP

Fred & Farid, Copywriter Intern

Jaeger-LeCoultre / Bally / HP / Kindle / Orpea / Martell / Diesel

2015.02 - 2015.05

 
 

Wunderman, Copywriter Intern

Land Rover

2014.11 - 2015.02

 
 

Tencent, Marketing Intern

CSR Department Tencent Foundation

2013.12 - 2014.08

 

 
 

EDUCATION

Wuhan University, B.A. Advertising

GPA: 3.8, Rank: 1%

Average Grade 88.7, Rank 1%

School Excellent Graduate

2011.09 - 2014.06


AWARD

    • Cannes 2021: 1 Shortlist

    • Campaign Brief’s The Work 2021: 1 Acceptance

    • Ad Stars 2021: 1bronze

    • LIA 2021: 1 gold, 1 silver

    • Campaign Brief’s The Work 2021: 2 Acceptances

    • Spikes Asia 2022: 1 gold

    • New York Festival 2023: 1 silver

    • Campaign Brief’s The Work 2023: 2 acceptances

    • Spikes Asia 2024: 1 bronze

    • Clio 2024: 1 bronze

  • o   Campaign Brief’s The Work 2024: 3 acceptances

    o   Effie GC Auto Awards 2024: 1 gold, 3 silvers

    o   HiShorts Short Film Festival 2024: Winner

    • Cannes 2024: 5 shortlists

    • Campaign Brief’s The Work 2024: 2 acceptances

    • LIA 2024: 1 gold

    • AdFest 2024: 1 GRAND of LOTUS (Grand Prix)

    • Spikes Asia 2025: 1 Grand Prix, 1 gold, 3 bronzes

    • One Show 2025: 1 gold, 1 bronze

    • D&AD 2025: 1 Graphite, 1 Wood

    • Campaign Brief’s The Work 2025: 3 acceptances

    • Campaign Brief’s The Work 2025: 1 acceptance