RON | 戎在安
Ron is an ambidextrous creative professional whose career spans copywriting, graphic design, idea development, and strategic insight — driven by a deep belief in the power of creativity to move culture. Since joining TBWA in 2018, he has worked across diverse categories and delivered campaigns that reflect both craft and curiosity, analysis and imagination.
His creative vision has been recognized on some of the world’s most respected stages, collecting honors at Cannes Lions, D&AD, One Show, Spikes Asia, LIA, Clio, AdFest, Effie, and New York Festivals. Highlights include BMW “The X2 Sanyuanli,” “Translating Joy,” and “Project Jupiter,” adidas “Yoga Village,” and the Yangzhou “Qiao Bei Musical Suite” — projects that demonstrate how bold, culturally sharp ideas can resonate globally.
What defines Ron is not only his record of awards, but a voice shaped by language, aesthetics, and cultural acuity. His writing carries both precision and elegance, allowing ideas to unfold with clarity yet linger with resonance. Guided by a distinctive sensibility and a sharp eye for the undercurrents of youth culture, he transforms the overlooked details of everyday life into work that feels at once intimate and elevated. Deeply fluent in the codes of luxury, Ron also acts as a trusted creative consultant, helping brands articulate narratives that balance sophistication with cultural relevance.
EMPLOYMENT
2018.11 - NOW
Shanghai
TBWA, Creative Director
adidas / BMW / MINI / oppo / UNIQLO / Fotile / COS / JD.com / Hilton
2017.12 - 2018.11
Shanghai
Jung von Matt, Senior Copywriter
Mont Blanc / Mercedes-Benz / Vita-soy
2015.07 - 2017.11
Shanghai
Saatchi & Saatchi, Senior Copywriter
Häagen-Dazs / LIUYUEXIAN / Wechat / HSBC / Sands Resorts / HKRI TaiKoo Hui / Voltaren / Lamisil / Porsche / Shanghai Volkswagen / Vivo / Ray-ban
APPRENTICESHIP
Fred & Farid, Copywriter Intern
Jaeger-LeCoultre / Bally / HP / Kindle / Orpea / Martell / Diesel
2015.02 - 2015.05
Wunderman, Copywriter Intern
Land Rover
2014.11 - 2015.02
Tencent, Marketing Intern
CSR Department Tencent Foundation
2013.12 - 2014.08
EDUCATION
Wuhan University, B.A. Advertising
GPA: 3.8, Rank: 1%
Average Grade 88.7, Rank 1%
School Excellent Graduate
2011.09 - 2014.06
AWARD
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Cannes 2021: 1 Shortlist
Campaign Brief’s The Work 2021: 1 Acceptance
Ad Stars 2021: 1bronze
LIA 2021: 1 gold, 1 silver
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Campaign Brief’s The Work 2021: 2 Acceptances
Spikes Asia 2022: 1 gold
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New York Festival 2023: 1 silver
Campaign Brief’s The Work 2023: 2 acceptances
Spikes Asia 2024: 1 bronze
Clio 2024: 1 bronze
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o Campaign Brief’s The Work 2024: 3 acceptances
o Effie GC Auto Awards 2024: 1 gold, 3 silvers
o HiShorts Short Film Festival 2024: Winner
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Cannes 2024: 5 shortlists
Campaign Brief’s The Work 2024: 2 acceptances
LIA 2024: 1 gold
AdFest 2024: 1 GRAND of LOTUS (Grand Prix)
Spikes Asia 2025: 1 Grand Prix, 1 gold, 3 bronzes
One Show 2025: 1 gold, 1 bronze
D&AD 2025: 1 Graphite, 1 Wood
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Campaign Brief’s The Work 2025: 3 acceptances
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Campaign Brief’s The Work 2025: 1 acceptance